Pets B2B is a platform designed to serve businesses in the pet care industry, offering wholesale pet products, supplies, and services. The project aimed to create a clean, professional, and user-friendly website tailored to meet the needs of B2B customers, ensuring ease of use while reinforcing the company’s brand identity. Additionally, I contributed to the development of custom illustrations that bring visual clarity and personality to the site, enhancing the user experience and supporting the business's objectives.

Key Contributions

Website Redesign:
The focus was on creating an intuitive, easy-to-navigate website that helps B2B customers quickly find and purchase products, access detailed product information, and easily track orders. I streamlined the information architecture (IA) to make product categories and search functionality clear, with a focus on ensuring a smooth and efficient user journey for wholesale buyers.

Illustration Design:
Developed a custom illustration library to visually represent the product categories and services offered by Pets B2B. These illustrations not only brought life to the website but also improved comprehension of the platform’s offerings. Each illustration was designed with a clean, professional aesthetic to align with the business’s identity while ensuring accessibility and clarity for users.

Branding & Visual Identity:
Strengthened the visual identity of the platform by incorporating modern design elements that communicate the company’s professionalism while remaining approachable. The website's design ensured that it not only served the business’s functional needs but also represented the high-quality, trusted pet industry brand the platform has cultivated.

Mobile & Responsive Design:
Prioritized making the site fully responsive to cater to busy B2B customers who need to access the platform on-the-go. The design was optimized for all screen sizes, ensuring a seamless experience on mobile, tablet, and desktop devices.

Streamlined User Flow for B2B Transactions:
Focused on creating an optimized checkout and order management system that simplifies the process for wholesale buyers, improving purchasing efficiency and increasing customer satisfaction. The platform was designed to handle bulk orders and provide quick access to pricing tiers, inventory availability, and order history.

Impact and Results:
The newly designed Pets B2B website has greatly improved user engagement, providing a more efficient and visually appealing experience for wholesale buyers. The custom illustrations have brought clarity to the product categories and services, making it easier for users to navigate. Additionally, the site’s user-friendly interface and streamlined transaction process have led to improved conversion rates and higher customer retention. The design changes have helped Pets B2B stand out in a competitive industry, offering a professional, efficient, and visually appealing platform for pet industry businesses to manage their wholesale purchases.